Unlock your business potential with budget-friendly email marketing tools!

by | Mar 1, 2024 | Email

If you’re just starting out or on a tight budget, you probably need a cheap email marketing service to help you out! Thankfully, there are tons of choices out there for all business types and industries. All you have to do is conduct a thorough evaluation to find the most affordable email marketing solution that will help your business pivot. Guess what? We did this process for you! We’ve gathered the top email marketing platforms for beginners or pros, enabling marketers and business owners to send beautiful campaigns to their customers without breaking the bank.

Key Takeaways:

  • Cheap email marketing tools can help startups and small businesses maximize their marketing efforts without exhausting their budget.
  • When choosing an affordable email marketing software, consider features like advanced audience segmentation, all-in-one CRM capabilities, and automated journeys.
  • Platforms like Moosend, HubSpot, ActiveCampaign, Mailjet, and MailerLite offer cost-effective solutions for businesses looking to optimize their email campaigns.
  • Evaluate your specific needs, scalability, and integration requirements before selecting a budget-friendly email marketing platform.
  • Take advantage of free trials and demos to find the perfect fit for your business and drive results within your budget.

Cheap Email Marketing Tools: Comparison

Here you can find a quick comparison table of the cheapest yet incredibly powerful email marketing services out there!

Email Service ProviderKey FeaturesPrice
MoosendAdvanced audience segmentation$9/month
HubSpotAll-in-one free CRM$20/month
ActiveCampaignEvent tracking feature, 14-day trial$39/month
MailjetMulti-user account$15/month
MailerLiteOpen rate by location$10/month
BenchmarkContact list automation$15/month
GetResponse“Perfect timing” email delivery feature$19/month
CakemailAutomated list cleaning$9/month
ConvertKitAutomated email funnels$15/month
SendGridEmail deliverability functionality$15/month
SendPulseSubscriber rating$9/month

Take a look at the table above to compare the key features and prices of the most affordable email marketing tools available. From advanced audience segmentation to all-in-one free CRM and open rate tracking, these budget-friendly options offer a range of functionalities to meet your marketing needs. Whether you’re a beginner or a seasoned marketer, these low-cost email marketing services can help you send beautiful campaigns without breaking the bank.

Moosend – Most Affordable Email Marketing Service

Moosend is an all-in-one email service provider that offers advanced audience segmentation, making it an affordable email marketing solution for businesses of all sizes. With its budget-friendly pricing and powerful features, Moosend stands out as a top choice for low-cost marketing automation and budget-friendly email campaigns.

One of the key advantages of Moosend is its ease of use, making it suitable for beginners in the marketing industry. Whether you’re a startup or an experienced marketer operating on a tight budget, Moosend provides a user-friendly platform that doesn’t compromise on functionality.

With Moosend, you’ll have access to over 80 ready-made email templates, allowing you to create visually appealing newsletters that capture your audience’s attention. Alternatively, you can use their redesigned drag-and-drop editor to customize your emails according to your brand’s unique style.

In addition to designing eye-catching email campaigns, Moosend also offers tools to enhance your lead generation efforts. The software enables you to build landing pages and sign-up forms effortlessly, empowering you to capture and convert more leads.

One of the standout features of Moosend is its advanced audience segmentation capabilities. This allows you to categorize your email list based on specific criteria, such as demographics, preferences, or behavior. By sending personalized emails to different segments of your audience, you can maximize engagement and conversion rates, ultimately driving better results for your business.

Moosend also offers a range of automation features to streamline your email marketing efforts. You can set up automated workflows, autoresponders, and transactional emails using their SMTP server, ensuring that your subscribers receive the right messages at the right time.

Real-time analytics and reporting are essential for optimizing your email campaigns. Moosend provides comprehensive analytics that allow you to monitor the performance of your emails, enabling you to identify which campaigns are resonating with your audience and driving the highest open rates and click-throughs.

To further optimize your campaigns, Moosend offers powerful A/B testing capabilities for your email subject lines and content. This allows you to experiment with different variations and determine what resonates best with your audience.

Integration is made easy with Moosend, as the platform can seamlessly integrate with your existing marketing stack. Whether you use a CRM tool or other marketing automation platforms, Moosend ensures maximum performance by connecting effortlessly.

With Moosend as your email marketing service, you can enjoy the benefits of an affordable, feature-rich platform that empowers you to create personalized, engaging email campaigns, all while staying within your budget.

HubSpot – Email Marketing Service With Free CRM

If you’re in search of an email marketing service that offers a comprehensive range of tools, look no further than HubSpot. With its all-in-one CRM, HubSpot provides a one-stop solution for businesses of all sizes. From email hosting to content management, HubSpot offers a suite of free tools that can give your marketing efforts a boost.

When you create a HubSpot account, you gain instant access to a variety of free tools that can help streamline your email marketing campaigns. Their online form builder allows you to easily collect leads, while the email marketing and automation tool simplifies the process of creating and sending targeted email campaigns.

In addition, HubSpot provides free website hosting, live chat functionality, and a reporting dashboard to help you track and measure your marketing performance. The drag-and-drop features of these tools make them user-friendly and accessible to marketers of all skill levels.

While the free plan has its limitations, such as audience size restrictions, HubSpot offers a Marketing Hub Starter plan starting at just $20/month (new pricing model) for those who require larger limits, more automation sequences, and advanced features. It’s worth noting that as your audience grows, the pricing model for HubSpot does have an incremental increase.

In conclusion, HubSpot is a powerhouse email marketing service with a free CRM that provides all the essential tools for running your business. Whether you’re a small startup or an established company, HubSpot offers budget-friendly customer relationship management combined with an affordable email marketing solution. Consider the specific needs of your business, and take advantage of free trials to see if HubSpot is the right fit for you.

ActiveCampaign – Best For Automated Journeys

If you’re searching for an affordable email marketing solution that integrates seamlessly with a CRM app and offers sales growth features, ActiveCampaign is the perfect choice. This platform provides all the necessary segmentation and automation tools to streamline your email campaigns and ensure their success. With a built-in email builder and dynamic content capabilities, you can create personalized emails that resonate with your audience.

ActiveCampaign’s marketing automation functionality allows you to set up complex email automation criteria, ensuring that the right follow-up messages are sent to your subscribers at the perfect time. In addition, the platform offers lead generation tools such as signup forms and landing pages, empowering you to capture valuable leads and manage them effectively.

One standout feature of ActiveCampaign is its ability to build a comprehensive sales pipeline, enabling you to track and manage opportunities as your customers progress through the funnel. By sending targeted messages based on specific goals, you can enhance customer engagement and improve conversions.

What impressed us most about ActiveCampaign is its event tracking feature. It enables you to monitor contact behavior and leverage this valuable data to optimize your marketing strategy. You can gain insights into how your subscribers interact with your emails, website, and other touchpoints, allowing you to make data-driven decisions and refine your campaigns for better results.

Email BuilderBuild personalized emails with ease$39/month
Dynamic ContentCreate tailored content based on subscriber data14-day trial
Automated JourneysSet up complex email automation criteria
Lead Generation ToolsSignup forms, landing pages
Sales PipelineManage opportunities and track customer progress
Event TrackingMonitor contact behavior for optimization

To fully leverage ActiveCampaign’s event tracking feature, it’s important to note that it requires familiarity with a programming language. However, if you possess the necessary technical skills, this feature can provide invaluable insights into your subscribers’ actions and preferences, allowing you to refine your email marketing strategy for maximum effectiveness.

Mailjet – Best for Collaboration

Let’s move to Mailjet, another affordable email marketing platform with great capabilities. It has an intuitive interface that enables user collaboration to sync with your entire team. The platform provides you with an email builder to create, test, and send responsive emails that convert. It enables you to manage your audience easily and grow your contact list fast. Plus, you’ll be able to monitor your performance through their actionable analytics. The platform also has a function for developers introducing email API, SMTP relay server, and transactional SMS for maximum results.

MailerLite – Best For Selling Digital Products

MailerLite is an exceptional and affordable email marketing solution that caters to businesses selling digital products. With its comprehensive features and user-friendly interface, it empowers marketers to create engaging email campaigns and drive conversions effortlessly.

One of MailerLite’s standout features is its ability to track campaign performance through open rates and click maps, providing valuable insights for optimizing future campaigns. With the “opens by location” feature, you can analyze where your subscribers are most engaged, allowing you to tailor your marketing efforts to specific regions.

MailerLite offers an extensive library of customizable email templates, making it easy to create visually appealing campaigns that resonate with your audience. The platform also provides an intuitive editor with HTML and rich text functionality, enabling you to personalize your emails and establish a strong brand identity.

In addition to its email marketing capabilities, MailerLite includes a website builder, making it an ideal choice for bloggers and small business owners looking to venture into the eCommerce world. With basic functionality, you can easily create a mobile-friendly website that complements your email marketing efforts, providing a seamless customer experience across multiple channels.

With its low-cost marketing automation features, MailerLite delivers exceptional value for businesses selling digital products. It allows you to automate your email campaigns, saving time and effort while maintaining a high level of personalization. Whether you’re sending welcome sequences, abandoned cart reminders, or product recommendations, MailerLite’s automation capabilities ensure the right messages reach your subscribers at the optimal time.

Overall, MailerLite is a budget-friendly email marketing solution that empowers businesses to effectively sell digital products. With its open rate tracking, affordable pricing, and marketing automation features, MailerLite is the perfect choice for businesses looking to maximize their ROI and drive success in the digital landscape.


In the fast-paced world of marketing, finding budget-friendly email marketing tools is essential for startups and small businesses. The above-mentioned cheap email marketing tools provide a range of features and affordability that can help maximize marketing efforts without exceeding the budget. Whether you need advanced audience segmentation, all-in-one CRM capabilities, automated journeys, collaboration options, or open rate tracking, there’s a budget-friendly tool to suit your needs.

When choosing a tool, it’s important to consider your specific requirements, scalability, and integration needs. Take advantage of free trials and demos to find the perfect fit for your business. With the right cheap email marketing tool, you can drive results and achieve success while keeping costs in check.

Remember, affordable email marketing software doesn’t mean compromising on quality or functionality. These low-cost email marketing platforms offer reliable solutions that can help businesses of all sizes reach their target audience, engage customers, and increase conversions. Take the time to explore your options and choose a budget-friendly email marketing solution that will fuel your business growth.


What are the benefits of using budget-friendly email marketing tools?

Budget-friendly email marketing tools offer affordable solutions for businesses with limited resources, allowing them to effectively reach their target audience, automate campaigns, and measure the success of their email marketing efforts without breaking the bank.

How do I choose the right cheap email marketing tool for my business?

When choosing a cheap email marketing tool, consider factors such as your specific needs, scalability, integration requirements, and the features offered by each tool. Take advantage of free trials and demos to find the perfect fit for your business.

Can budget-friendly email marketing tools provide advanced audience segmentation?

Yes, some affordable email marketing tools, like Moosend, offer advanced audience segmentation features. These allow you to segment your subscribers into different groups based on their demographics, preferences, and behaviors, enabling you to send more personalized and targeted emails.

Are there any budget-friendly email marketing tools with free CRM features?

Yes, HubSpot is known for its all-in-one CRM tool, which provides free CRM features along with email marketing tools. This means you can access their online form builder, email marketing and automation tool, website hosting, chat, and more without paying a cent.

Which budget-friendly email marketing tool is best for automated journeys?

ActiveCampaign is an affordable email marketing solution that excels in automated journeys. Its advanced automation features allow you to set up complex email automation criteria to send appropriate follow-up messages to your audience at the perfect timing.

Can I collaborate with my team using cheap email marketing tools?

Yes, Mailjet is an affordable email marketing platform that offers collaboration features. It provides a multi-user account, allowing you and your team to work together, sync tasks, and manage your email marketing campaigns more effectively.

Which budget-friendly email marketing tool is best for selling digital products?

MailerLite is an affordable email marketing solution that is well-suited for selling digital products. It offers features such as open rate tracking by location, email templates, an intuitive editor, and an email API to help you create and send effective email campaigns to promote your digital products.

How can budget-friendly email marketing tools help maximize my marketing efforts?

Budget-friendly email marketing tools offer a range of features such as advanced audience segmentation, automation, collaboration options, and analytics. By utilizing these tools, you can streamline your email marketing efforts, improve targeting, increase engagement, and achieve better results within your budget.

Can I integrate budget-friendly email marketing tools with other marketing tools?

Yes, many budget-friendly email marketing tools offer integrations with other marketing tools, such as CRM systems, social media platforms, analytics tools, and more. This allows you to maximize the performance of your email marketing campaigns and streamline your overall marketing efforts.

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About the author

Hey I’m Rodney Y. I’m a down-to-earth affiliate marketer who’s not your typical guru but have valuable insights to share.🙌Read My Full Story on “My Journey” page.

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