The Untold Secrets of Ecommerce Email Marketing Software!

by | Mar 1, 2024 | Email

Email marketing plays a crucial role in the success of e-commerce businesses. By leveraging dedicated email marketing platforms, online stores can effectively reach out to their customers, promote products, and generate more revenue. With numerous options available, it’s important to choose the best email marketing software for e-commerce that suits your specific needs and goals.

Here are some top picks for ecommerce email marketing software:

  • Omnisend: Omnisend offers a comprehensive range of features, including abandoned cart reminders, email personalization, and SMS marketing. It integrates seamlessly with leading ecommerce platforms like Shopify, BigCommerce, and WooCommerce.
  • Klaviyo: Klaviyo is a powerful email marketing platform known for its advanced capabilities and user-friendly design. It supports automation, SMS marketing, and seamless integration with Google Analytics.
  • ActiveCampaign: ActiveCampaign provides a comprehensive customer experience automation suite, making it an excellent choice for ecommerce businesses looking for a holistic marketing solution.
  • GetResponse: GetResponse offers a wide range of features, including email templates, email automation, contact segmentation, and sales reporting. It’s a reliable choice for ecommerce businesses of all sizes.
  • MailerLite: MailerLite provides a user-friendly email marketing platform with features like email editors, online store integration, and contact segmentation. It’s an affordable option for small to medium-sized ecommerce businesses.

Key Takeaways:

  • Choosing the right email marketing software is crucial for the success of ecommerce businesses.
  • Omnisend, Klaviyo, ActiveCampaign, GetResponse, and MailerLite are top picks for ecommerce email marketing.
  • Consider features like abandoned cart reminders, email personalization, SMS marketing, and online store integration when selecting an email marketing software.
  • Evaluate pricing plans and the value provided by each platform to find the best fit for your budget.
  • Select the email marketing software that aligns with your specific requirements and goals to maximize your ecommerce marketing efforts.

Features to Look Out for in Ecommerce Email Marketing Service

When choosing an email marketing service for your ecommerce store, it is important to look for certain features that support your efforts to grow your store’s traffic and sales. These features include:

  1. Online store integration: Ensure the email marketing software seamlessly syncs with your online store, allowing for the automatic transfer of product and customer data. This integration streamlines the process of creating targeted email campaigns based on customer behavior and purchase history.
  2. Email templates: Look for a variety of professionally designed email templates that can be customized to match your brand’s identity. These templates make it easy to create visually appealing emails that engage customers and drive conversions.
  3. User-friendly email editor: A user-friendly email editor is essential for creating and customizing emails without the need for coding knowledge. Drag-and-drop functionality and a WYSIWYG interface simplify the email design process and save time.
  4. Contact segmentation: The ability to segment your contact list based on various criteria, such as demographics, purchase history, and engagement levels, enables you to send targeted campaigns to specific customer groups. This personalized approach enhances customer satisfaction and increases the effectiveness of your email marketing efforts.
  5. Email automation: Automation features allow you to set up predefined email sequences and workflows based on customer behavior triggers. This saves time and ensures that customers receive relevant and timely emails at different stages of their journey, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups.
  6. Personalization: Personalized emails create a sense of familiarity and relevance for your customers. Look for email marketing software that allows you to dynamically insert customer names, recommend products based on past purchases or browsing history, and tailor content to specific segments.
  7. Sales reporting: Accurate and detailed sales reporting allows you to measure the performance of your email campaigns and track the revenue they generate. Look for software that provides comprehensive analytics, including open rates, click-through rates, conversion rates, and revenue generated.
  8. Customer relationship management (CRM) features: Integration with a CRM system helps you better understand your customers by providing insights into their behaviors, preferences, and interactions with your brand. CRM features enable you to build stronger relationships and deliver more personalized experiences.
  9. Good email deliverability: Choose an email marketing service with a high deliverability rate to ensure your emails reach the intended inboxes. Good deliverability minimizes the risk of your emails being marked as spam and helps maintain a positive sender reputation.

When evaluating email marketing services, consider not only the features but also the price and value provided by each platform within your budget. It is essential to choose an effective email marketing software for your online store to maximize your marketing efforts and drive business growth.

Ecommerce Email Marketing Service Comparison

Email Marketing ServiceOnline Store IntegrationEmail TemplatesEmail AutomationContact SegmentationPersonalizationSales ReportingCRM FeaturesEmail Deliverability

Omnisend – A Top Ecommerce Email Marketing Software

Omnisend is one of the best email marketing software options for ecommerce businesses, offering a comprehensive range of features to enhance your email marketing campaigns. Whether you’re a small online store or a large enterprise, Omnisend provides the tools you need to succeed.

Key Features of Omnisend:

  • Signup Forms: Easily capture leads and grow your email list with customizable signup forms.
  • Landing Pages: Create stunning landing pages to promote your products and increase conversions.
  • Product Blocks for Emails: Showcase your products in email campaigns with attractive and interactive product blocks.
  • Pre-built Ecommerce Automations (Workflows): Create automated email sequences for abandoned cart recovery, welcome series, and more.
  • Discount Coupon Codes: Encourage customers to make purchases by offering exclusive discount codes.
  • SMS Marketing: Reach customers directly through SMS messages to drive engagement and sales.
  • Web Push Notifications: Deliver real-time notifications to website visitors even when they’re not actively browsing.
  • Integration with Leading Ecommerce Platforms: Seamlessly connect Omnisend with Shopify, BigCommerce, and WooCommerce.

Pros and Cons of Omnisend:


  • Free plan available with advanced features.
  • User-friendly interface and easy-to-use email editor.
  • Multiple customization options for creating personalized emails.


  • Deliverability rates may not be the best.
  • Advanced reports may not provide real-time data.


Omnisend offers flexible pricing plans to accommodate businesses of all sizes. Pricing is based on the number of contacts in your email list. Here’s an overview of Omnisend’s pricing tiers:

Up to 500$0 per month
501 – 1,000$16 per month
1,001 – 2,500$32 per month

For businesses with larger email lists, Omnisend offers custom pricing plans. Contact their sales team for a tailored quote.

Klaviyo – A Powerful Ecommerce Email Marketing Platform

Klaviyo is another popular email marketing software option for ecommerce businesses. It offers user-friendly design and advanced email marketing capabilities. Klaviyo supports automation, SMS marketing, and integration with Google Analytics for goal and conversion tracking. It is highly suitable for creating advanced email marketing campaigns. However, Klaviyo did not perform as well as Omnisend in a recent review. Pricing plans for Klaviyo depend on the number of contacts and start at $20 per month.

While Klaviyo offers a range of features for ecommerce businesses, it falls slightly short in comparison to Omnisend. The pricing model is based on the number of contacts, ensuring flexibility for businesses of different sizes. However, it’s important to note that Klaviyo’s monthly pricing starts at $20, which may be higher than some other email marketing software options. Despite this, Klaviyo remains a powerful platform with a user-friendly interface, making it a strong contender in the email marketing space.

Email Automation
SMS Marketing
Google Analytics Integration
Email Personalization
PricingStarting at $20/monthStarting at $16/month

As shown in the comparison above, Klaviyo offers essential features like email automation, SMS marketing, and Google Analytics integration, which are critical for ecommerce businesses. However, it falls behind Omnisend in terms of deliverability. Omnisend’s pricing plans also start at a lower price point compared to Klaviyo, making it a more affordable option.

  1. Omnisend offers a comprehensive automation workflow tailored to ecommerce businesses.
  2. Klaviyo provides advanced email marketing capabilities for creating sophisticated campaigns.
  3. Omnisend boasts better deliverability performance compared to Klaviyo.
  4. Klaviyo pricing starts at $20 per month, while Omnisend starts at $16 per month.

In conclusion, both Klaviyo and Omnisend are powerful email marketing platforms for ecommerce businesses. While Klaviyo offers advanced features and integration capabilities, it falls slightly short in terms of deliverability. With its lower starting price point and better deliverability, Omnisend remains a top choice for ecommerce email marketing. However, each business should carefully evaluate their specific needs and priorities to determine which platform is the best fit for their unique requirements.


Email marketing plays a crucial role in the success of ecommerce businesses. It allows you to engage with customers, promote your products, and ultimately drive sales. With a plethora of options available, it is essential to choose the right email marketing software that caters to your specific needs and goals.

ActiveCampaign is an advanced customer experience automation suite that offers a comprehensive set of features. It is perfect for businesses looking to automate their marketing efforts and create personalized campaigns for their customers.

On the other hand, Mailchimp is a popular choice for businesses that need a simple tool for sending one-off emails. It provides a user-friendly interface and basic email marketing features to help you communicate with your audience effectively.

If you are looking for a complete sales and marketing solution, HubSpot is worth considering. It offers a range of tools and functionalities to streamline your marketing efforts, although it tends to be more expensive.

Drip is a specialized email marketing platform that focuses on e-commerce businesses. It offers robust integration capabilities with leading e-commerce platforms, making it easier for you to sync your data and create targeted campaigns.

For small businesses on a budget, Brevo is a cost-effective option. It provides basic email marketing features at an affordable price point, making it suitable for those just starting or looking for a simple solution.

In conclusion, the best email marketing software for your ecommerce website depends on your specific requirements and budget. Consider the features, pricing, and integration capabilities of each platform to make an informed decision. With the right email marketing tool, you can effectively engage with your customers and drive the success of your online business.


What are the top ecommerce email marketing software picks?

Some of the top ecommerce email marketing software options include Omnisend, Klaviyo, ActiveCampaign, GetResponse, MailerLite, Drip, Mailchimp, Brevo (Sendinblue), Shopify Email, SmartrMail, Constant Contact, and HubSpot.

What features should I look out for in an ecommerce email marketing service?

When choosing an email marketing service for your ecommerce store, look for features such as online store integration, email templates, a user-friendly email editor, contact segmentation, email automation, personalization, sales reporting, and customer relationship management (CRM) capabilities.

Why is Omnisend considered a top ecommerce email marketing software?

Omnisend is a top pick for ecommerce business owners due to its comprehensive features, including signup forms, landing pages, product blocks for emails, pre-built ecommerce automations (workflows), and discount coupon codes. It also allows for SMS marketing and web push notifications. Omnisend integrates with leading ecommerce platforms such as Shopify, BigCommerce, and WooCommerce. Pricing plans range from $0 to $330 per month, depending on the number of contacts.

What makes Klaviyo a powerful ecommerce email marketing platform?

Klaviyo is a popular email marketing software option for ecommerce businesses. It offers user-friendly design and advanced email marketing capabilities, with support for automation, SMS marketing, and integration with Google Analytics for goal and conversion tracking. Pricing plans for Klaviyo depend on the number of contacts and start at $20 per month.

What are some advanced email marketing tools for ecommerce websites?

Some advanced email marketing tools for ecommerce websites include Omnisend, Klaviyo, ActiveCampaign, GetResponse, MailerLite, Drip, Mailchimp, Brevo (Sendinblue), Shopify Email, SmartrMail, Constant Contact, and HubSpot.

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About the author

Hey I’m Rodney Y. I’m a down-to-earth affiliate marketer who’s not your typical guru but have valuable insights to share.🙌Read My Full Story on “My Journey” page.

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